Selling your core offering is the ultimate goal; but in order to be oversubscribed on that offering you'll need to educate and entertain people for seven hours, 11 interactions or four locations. The fast‐track approach to getting a strong signal from your market while also clocking up time and interactions with them is to sell products‐for‐prospects. These are products designed to be given cheaply or freely in order to achieve the goal of educating or entertaining people. A book is a product‐for‐prospects; an audio podcast is a product‐for‐prospects and a software download, a sample, a
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🌟🌟 Podcasts and Lead Generators are clocking up time with the potential clients
