All of these components need to be placed on a time line. It might be monthly for small campaigns or a six‐month schedule for bigger ones. My approach is to create campaign time lines on big poster paper or on a large whiteboard. Our team works together to fill in as much detail as we can. We mark in every single email, every meeting, all the webinars, every advertisement, every Facebook post and every sales meeting. When we're done, we take a photo of it and send it to our graphic designer who creates our campaign time line. We print it out on a poster and put it up on the office wall so that
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