Staged release – Releasing capacity in smaller chunks to the perfect people Special/limited editions – Breaking capacity into variations for subgroups Price rises and time limits – Creating a changing pricing structure based on times and dates By breaking your capacity into stages or limited sections it's easier to get those smaller chunks oversubscribed. By imposing time limits or price rises there's a sense of urgency and tension for taking action to buy. All of these techniques are designed to maintain demand‐and‐supply tension.
