Especially towards the end of the build‐up phase, it's particularly effective to start talking about your criteria, standards and terms for being considered as a client. Naming your terms isn't about being a snob or only working with the rich. A muddy music festival, a hairstylist, and a graphic designer can all name their terms. That is what signalling is all about – telling people when something will be made available and how to get it, when they have to register their interest by, when they will have to pay, and on what grounds they will be accepted or rejected. You're setting time limits,
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