Oversubscribed: How to Get People Lining Up to Do Business with You

by Daniel Priestley

Let's look at these tools in more detail. STAGED RELEASE In November 2013, the original cast of British comedy group Monty Python announced they would be rejoining for one night only to do a stage production at the O2 Arena in London. It was the first time in decades that they had performed together and the media buzzed with enthusiasm. “For one night only,” the newscasters chorused, “these comedic geniuses will entertain just a few thousand lucky fans!” This was big news for anyone who loves Monty Python and many people set an alarm to try and buy a ticket on the day of the release. Sadly, however, unless you bought in the first 40 seconds of tickets going on sale, you missed the boat. That night on the evening BBC news, sad fans were interviewed and shared how disappointed they were to miss out. “It's just not fair on us real fans who've waited so long for this,” one man said sadly to camera. “I wouldn't sell my ticket for £1,000,” said a lovely lady who was fortunate enough to have got through in time and snap up a ticket for £39. Many people felt cheated that they wanted something that they simply couldn't buy.

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