Oversubscribed: How to Get People Lining Up to Do Business with You

by Daniel Priestley

When you carefully select your clients, you end up with clients who are best‐placed to get great results. When your clients are getting great results they become die‐hard fans. These fans rave about what you do and describe it as highly valuable. Fans hang out with more people who are similar to themselves and will probably get great value from what you do too. When the fans all start telling their friends, you end up being even more oversubscribed. With even more people to choose from you can be even more selective about whom you chose to work with and you may even put your prices up if you were a little too cheap to start with. Once again you find yourself working with people who highly value what you do and are perfectly placed to get great results. At this point there's an element of being a self‐fulfilling prophecy –you carefully select great clients, great clients get great results, great results attract more enquiries from the right kind of people.