Getting people to signal online is perfect for building transparency because people can easily see the accumulating numbers. We've often used Facebook, YouTube and Twitter at the centre of campaigns because it's built into their platforms to see the levels of engagement. For example, we will often use hashtags (#) to get people signalling that they are attending our events. Anyone who clicks the hashtag sees hundreds of people talking about how much they are looking forward to an event. A successful campaign I worked on with a client involved the creation of a pop‐up Facebook group with a
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