PHASE 4 SALES FOLLOW‐THROUGH: PROACTIVELY FOLLOW UP WITH PROSPECTS TO MAXIMISE THE EFFECTIVENESS OF YOUR CAMPAIGN Campaigns create opportunities to engage with people, and most of the financial benefits you'll see from a campaign will be secured through your careful sales follow‐through. Despite all the urgency and desire your marketing campaign creates, more than half the people who will buy from you want to talk to someone first to check their decision is the right one.
