Oversubscribed: How to Get People Lining Up to Do Business with You

by Daniel Priestley

Being oversubscribed is the way for you to do your best work and spend more time with your current clients rather than chasing new ones.

When the supply is “one” and there are “two” who want it, then that price keeps going up. Two people who desire something is enough to oversubscribe the one person who has it. The price keeps going up until one entity gives in.

They are deeply concerned by what the majority will pay rather than finding the small group of people who really value what they offer. But if you focus on the wider market price, you'll always be average. In today's competitive marketplace being average means you're unlikely to be profitable.

Your job isn't to please everyone. Your job is to find those people who can't live without you.