The Go-Giver: A Little Story About a Powerful Business Idea

by Bob Burg

“Ultimately, the world treats you more or less the way you expect to be treated.”

“Everyone likes to be appreciated,” said Ernesto. “And that’s the Golden Rule of business,” added Pindar. “All things being equal—” Ernesto finished the phrase: “—people will do business with and refer business to those people they know, like and trust.”

“Your true worth is determined by how much more you give in value than you take in payment.”

“The first question should be, ‘Does it serve? Does it add value to others?’ If the answer to that question is yes, then you can go ahead and ask, ‘Does it make money?’”

“Your income is determined by how many people you serve and how well you serve them.” She paused, then added, “Or to put it another way, Your compensation is directly proportional to how many lives you touch.”

“Sometimes you feel foolish, even look foolish, but you do the thing anyway.”

“Your influence is determined by how abundantly you place other people’s interests first.”

Your influence is determined by how abundantly you place other people’s interests first.

The most valuable gift you have to offer is yourself.

The key to effective giving is to stay open to receiving.

“The point is not what you do. Not what you accomplish. It’s who you are.”