What business should care about is that the lead time from business ideas to software in production is gradually reduced. Reducing the amount of money and time spent on rework (bugs, manual processes like testing, deployment, and production monitoring) is also a business concern that should be addressed by the development teams. Reducing the cost of experimenting is also a business concern. Experimenting becomes very costly when the software is not modular and easily testable. Business and developers should have conversations about business value, not technical practices.
