But Google, as the supplier of the Web’s principal navigational tools, also shapes our relationship with the content that it serves up so efficiently and in such profusion. The intellectual technologies it has pioneered promote the speedy, superficial skimming of information and discourage any deep, prolonged engagement with a single argument, idea, or narrative. “Our goal,” says Irene Au, “is to get users in and out really quickly. All our design decisions are based on that strategy.”21 Google’s profits are tied directly to the velocity of people’s information intake. The faster we surf
...more
