In a purely oral culture, thinking is governed by the capacity of human memory. Knowledge is what you recall, and what you recall is limited to what you can hold in your mind.28 Through the millennia of man’s preliterate history, language evolved to aid the storage of complex information in individual memory and to make it easy to exchange that information with others through speech. “Serious thought,” Ong writes, was by necessity “intertwined with memory systems.”29 Diction and syntax became highly rhythmical, tuned to the ear, and information was encoded in common turns of phrase—what we’d
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