The Shallows: What the Internet Is Doing to Our Brains

by Nicholas Carr

In explaining how technologies numb the very faculties they amplify, to the point even of “autoamputation,” McLuhan was not trying to romanticize society as it existed before the invention of maps or clocks or power looms. Alienation, he understood, is an inevitable by-product of the use of technology. Whenever we use a tool to exert greater control over the outside world, we change our relationship with that world. Control can be wielded only from a psychological distance. In some cases, alienation is precisely what gives a tool its value. We build houses and sew Gore-Tex jackets because we want to be alienated from the wind and the rain and the cold. We build public sewers because we want to maintain a healthy distance from our own filth. Nature isn’t our enemy, but neither is it our friend. McLuhan’s point was that an honest appraisal of any new technology, or of progress in general, requires a sensitivity to what’s lost as well as what’s gained. We shouldn’t allow the glories of technology to blind our inner watchdog to the possibility that we’ve numbed an essential part of our self.