something that they are sure already exists—a product, a service, a TV show, even a video game, it doesn’t really matter—only to discover that it is nowhere to be found. So they start talking about it in casual conversation to whoever will listen—friends, family, Uber drivers, baristas, professional acquaintances—and they learn that they are not the only one who has been looking for this thing and has come up empty-handed. Then, in realizing that they are not alone, something else happens: the absence of this thing evolves from a minor inconvenience in their life to a real-world problem that,
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