an uncommon effort to achieve uncommon results. Which is what a successful startup is: uncommon. Don’t mistake this for negativity, by the way. I am forever a cautious optimist. I know success is possible. I know that you can do this. But I also know that there is one type of business for which bootstrapping never works: the type run by someone who isn’t passionate enough about their idea to put in the long days and the endless weeks required; who doesn’t care enough to get on that plane to New York or to max out all their credit cards to keep the servers running. To bootstrap your business
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