How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

by Guy Raz

and the key issue that I suspect has thwarted many young, aspiring entrepreneurs, is misapprehending the difference between something being dangerous and something being scary. It is mistaking fear for folly, risk for recklessness. It is the presumption that if something has never been done before, that is because it can’t or it shouldn’t be done. If you have a good idea that excites you, that compels you to take a detour from the comfort of a normal existence along the beaten path, you will first need to navigate this minefield of misunderstanding, whether it lives within you or sits between you and those whose opinions you value and respect. Because while you can never fully know what you’re getting yourself into when it comes to building a business, you should at least know