How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

by Guy Raz

Andy made the case that they weren’t an e-commerce business at all.

Andy said Bonobos was a retail customer service business that utilized an e-commerce platform.

Smartly, Walmart’s leadership has allowed Bonobos to continue to do what it does, because they know who they are and what business Walmart is in, and they fully understand the same thing about Bonobos.