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Is it actionable? Does the team know what to do? Do they know how it applies to them? • Is it relevant? Does it fit into the larger goals of your product or organization? Does it make sense in light of what other teams are doing? • Is it user-focused? Will your users benefit? Is it based on research? • Is it verifiable? Will reasonable people agree when it’s done?
Writing Is Designing: Words and the User Experience
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