Building User Research Teams: How to create UX research teams that deliver impactful insights.

by Steve Bromley

If an organisation understands and accepts why the compromises listed above are no substitute for running real research studies, it is an early indication that there is a real desire for user research within the organisation and is an encouraging sign.

Everyone is fine with ‘being informed by the insights from research studies’ in theory, up until the point it contradicts what they want to do.

One of the reasons for this is incentives.

The research objectives from these interviews are to: - Learn what their current level of understanding about user research is - Identify what motivates the person you are interviewing and what their priorities are - what are the incentives that influence their behaviour - Understand what has happened before regarding user research at this company - Find allies who are enthusiastic about the potential for research - Find out who makes the decisions that impact how products get built

when they reach this saturation point it is because they have understood the points being made and have heard you explain it all before.

Explain that because people’s opinions will be heavily influenced by the context in which they have been asked, they are dangerous to generalise from low sample sizes and generate poor quality data to inform decision making.

Good note taking guidance for teams Some characteristics of good notes, to share with the product team before they are asked to do note-taking