Nick Obis

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In Schwarz and Clore’s seminal study on the phenomenon they term “mood as information,” they called people in various zip codes to ask them how satisfied they were with their life—a simple question rather than an elaborate decision task. The zip codes were chosen alongside weather reports. Some people were experiencing a sunny day, and others a rainy day. On average, people expressed higher life satisfaction when the sun was out. But the effect disappeared when the experimenter drew their attention to the weather, by asking, “How’s the weather down there?”
The Biggest Bluff: How I Learned to Pay Attention, Master Myself, and Win
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