To really maximize the company’s reach, the EA should write thank-yous and general notes to vendors or, for example, to the concierge who went above and beyond to help book a massage for the Executive when he arrived at their hotel. The more relationships that the EA can form, the better; this will only help her help the Executive. You never know when a kind word or just knowing the name of the right person at a restaurant will come in handy. Provide value, expecting nothing in return, and it will be returned tenfold.
