Her task, she explained soothingly, was to “blend social sciences with the arts” and try to “connect with deep humanity that can make [Google’s] products feel like they’re meant for us.” They are, of course. And this idea isn’t really all that revolutionary in the world of marketing—what maker of expensive products wouldn’t want potential buyers to feel like owning one was just meant to be? But Krettek isn’t technically in marketing—she is, as she often puts it, on “Team Human,” and she really believes that the technology we use can be made to help fix some of the problems it has caused.
