you can feel the companies behind these products, which seem so polished, fighting with themselves. This isn’t to say those companies are failing or even struggling—far from it. But even while their core businesses keep hauling money in, the possibilities of what they might build seem ever more elusive. And so these companies, with their hundreds of different products and business units, become bigger and harder to navigate over time. Instead of offering more with less friction, they simply offer more.
