Disney wasn’t experiencing something unique. Rather, it was experiencing something that has become common in this user-friendly era, when entire organizations have to work together to create one simple thing that every one of their customers will touch. How do you get one thousand people to agree on a single detail in an app, or one tiny piece of the MagicBand system, if they don’t share a vision? The modern corporation wasn’t designed to serve up a coherent experience. It was designed for the division of labor, to expend its energies on the efficiency of the parts rather than the shape of the
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