Similarly, the Dyson vacuum, with its exposed piping and carefully outlined motor casings, was meant to tell a story about the company’s zeal for engineering. The transparent dust canister, a first in the history of vacuum cleaners, was likewise meant to show you what all that machinery had done. Seeing the dust you’d just gathered created a feedback loop that hadn’t existed before. If you own a Dyson, then you know the satisfaction of being surprised by the sheer volume of all that dust you’ve collected, and how it just makes you want to vacuum more.
