Roberta

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As John Arnold had articulated in his class about Arcturus IV, personal experience can blind. So Arnold sought new ways to free the mind of limitation—of personal bias. Bob McKim, in turn, believed that freeing the mind lay in looking out at the world as it was, of feeling the needs of others. Those ideas spread only after the invention of a process that could recast those New Age ideals for the rhythms of industry, retuning them for the insecurities of modern corporations fearful of being out-innovated.
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
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