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Moreover, the tools of design itself are being applied to higher-order problems. The Gates Foundation, one of the most consequential funders in the world, was built upon the premise of sensing the right problems to solve through the process of design thinking. (In fact, the foundation was for years one of IDEO’s most prolific and high-profile clients.4 More recently, it hired my collaborator Robert Fabricant’s team at Dalberg Design to bring greater integration of human-centered design into its global health portfolio.)
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
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