dubbed this technique “bag-mapping,” which he perfected in his days as a globe-trotting researcher for Nokia. “Bag-mapping is a useful exercise to become acquainted with the norms of a society,” he said. “What we do or don’t decide to carry is a reflection of ourselves and the environment in which we live and work.” In other words, we use these techniques not to learn about the objects themselves (though that can be interesting) but to get at the deeper motivations behind people’s choices, particularly their habitual ones. It is one way to explore the gaps between what people say matters to
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