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Lakoff and Johnson suggested instead that the ideas that fill our minds don’t come from the pure faculties of reason—rather, we’d have no ideas without the bodily sensations upon which to ground them. Part of the reason that we can’t seem to think without resorting to metaphors of some kind is that ideas themselves, when they emerge from our brains, emerge from the same neural pathways in which our bodies are represented. Metaphors reflect some deeper organization about how our minds are structured.
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
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