The study also demonstrated that social norms could emerge in wild animals. There were actually a couple of ways to get into the puzzle box, but it was the solution the researchers had introduced that became the accepted method. Such conformity is even more common when we look at humans. ‘We’re social learning specialists,’ Aplin said. ‘The social learning and culture we observe in human societies is of a magnitude greater than anything we observe in the rest of the animal kingdom.’
