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Nathan Charlish
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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However, organisations can’t be too cliquey, otherwise new ideas won’t spread beyond a small group of people.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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