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Nathan Charlish
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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The reason for the high transmission probability? Novelty might have something to do with it: people like to share information that’s new, and false news is generally more novel than true news.[68]
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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