Maru Kun
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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The media has a strong appetite for concise yet counter-intuitive insights. This encourages researchers to publicise results that show how ‘one simple idea’ can explain everything.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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