Joshua

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In 1998, the UK switched from selling paracetamol in bottles to blister packs containing up to thirty-two tablets. The extra effort involved with blister packs seemed to deter people; in the decade after the packs were introduced, there was about a 40 per cent reduction in deaths from paracetamol overdoses.
The Rules of Contagion: Why Things Spread - and Why They Stop
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