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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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This serves as a reminder of just how weak online outbreaks are compared to biological infections: even the most popular content on Facebook is ten times less contagious than measles can be.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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