Plexiform Identity

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We face a paradox when it comes to forecasting outbreaks. Although pessimistic weather forecasts won’t affect the size of a storm, outbreak predictions can influence the final number of cases. If a model suggests the outbreak is a genuine threat, it may trigger a major response from health agencies. And if this brings the outbreak under control, it means the original forecast will be wrong.
The Rules of Contagion: Why Things Spread - and Why They Stop
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