Plexiform Identity

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Outside my field, I’ve found that people generally respond to mathematical analysis in one of two ways. The first is with suspicion. This is understandable: if something is opaque and unfamiliar, our instinct can be to not trust it. As a result, the analysis will probably be ignored. The second kind of response is at the other extreme. Rather than ignore results, people may have too much faith in them.
The Rules of Contagion: Why Things Spread - and Why They Stop
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