Plexiform Identity

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The small-world idea had addressed the issue of clustering and long-range links, but physicists Albert-László Barabási and Réka Albert spotted something else unusual about real-life networks. From film collaborations to the World Wide Web, they’d noticed that some nodes in the network had a huge number of connections, far more than typically appeared in the Erdős–Rényi or small-world networks.
The Rules of Contagion: Why Things Spread - and Why They Stop
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