Plexiform Identity

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The Erdős–Rényi model could capture the occasional long-range connections that occurred in real networks, but it couldn’t reproduce the clustering of interactions. This discrepancy was resolved in 1998, when mathematicians Duncan Watts and Steven Strogatz developed the concept of a ‘small-world’ network, in which most links were local but a few were long-range.
The Rules of Contagion: Why Things Spread - and Why They Stop
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