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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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‘When something is going up without a convincing explanation about why it’s going up, that really is an illustration of the foolishness of the people,’ as he put it.[14]
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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