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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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They found that competing groups would subsequently publish more papers – and pick up more citations – while collaborators of the ‘star’ researcher tended to fade in prominence.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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