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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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On YouTube, for example, she suspected that the video recommendation algorithm might have been feeding unhealthy viewing appetites, pulling people further and further down the online rabbit hole.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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