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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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When Facebook researcher Lada Adamic and her colleagues analysed the spread of memes on the social network, they noticed that content would often change over time.[49]
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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