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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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Whereas a pathogen like hiv can spread through a single long-range contact, complex contagions need multiple people to transmit them, so can’t pass through single links.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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