Plexiform Identity

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In biology, this arms race is known as the ‘Red Queen effect’, after the character in Lewis Carroll’s Through the Looking-Glass. When Alice complains that running in the looking-glass world doesn’t take her anywhere new, the Red Queen replies that, ‘here, you see, it takes all the running you can do, to keep in the same place.’
The Rules of Contagion: Why Things Spread - and Why They Stop
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