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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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Most online cascades are not viral like pandemics are; they do not grow exponentially. They are actually more like the stuttering smallpox outbreaks that occurred in Europe during the 1970s.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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