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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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‘The social learning and culture we observe in human societies is of a magnitude greater than anything we observe in the rest of the animal kingdom.’
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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