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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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As well as suggesting that obesity could spread between friends, they proposed that there could be a knock-on effect further into the network, potentially influencing friends-of-friends and friends-of-friends-of-friends.
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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