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Plexiform Identity
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The Rules of Contagion: Why Things Spread - and Why They Stop, by Adam Kucharski

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When sociologists at Duke University got US volunteers to follow Twitter accounts with opposing views, they found that people tended to retreat further back into their own political territory afterwards.[25]
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The Rules of Contagion: Why Things Spread - and Why They Stop
The Rules of Contagion: Why Things Spread - and Why They Stop
by Adam Kucharski
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